Destination URL macros can be used to send data from UpRival to your landing page. In order to use destination macros, you must add them to the ad’s Destination URL. The following macros can be inserted:

  • {ADID} – Unique Ad Identifier
  • {ADGROUPID} – Ad Group Identifier
  • {PLACEMENTID} – Placement Identifier
  • {PUBLISHERID} – Publisher Identifier
  • {TENANTID} – Tenant Identifier
  • {ADNAME} – Ad Name
  • {ADGROUPNAME} – Ad Group Name
  • {PLACEMENTNAME} – Placement Name
  • {PUBLISHERNAME} – Publisher Name
  • {SUBID1} – Sub ID 1
  • {SUBID2} – Sub ID 2
  • {SUBID3} – Sub ID 3
  • {SUBID4} – Sub ID 4
  • {SUBID5} – Sub ID 5
  • {CPACODE} – Unique Click ID
  • {COUNTRY} – Country
  • {REGION} – State/Province/Region
  • {CITY} – City
  • {TIMESTAMP} - Time stamp
  • {MILLI-TIMESTAMP} - Time stamp in milliseconds

Example:
http://www.example.com?ad={ADID}&group={ADGROUPID}&placement={PLACEMENTID}&publisher={PUBLISHERID}

Warning:
These destination URL macros are case sensitive. All letters should be capitalized.

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