On the “Placement Details” page of a VAST Tag placement, there is an additional reporting option for video statistics that you won't see with your Ad Server or Link Tracker placements.

Video statistics will give you all the stats from VAST events recorded in UpRival. You can also customize the report to include or hide different stats columns.

  • CTR
  • Companion Views
  • Companion Clicks
  • Companion CTR
  • Spend
  • Revenue
  • Cost 
  • eCPM
  • Conversion
  • eCPA
  • EPC
  • CPC
  • Errors
  • Skips
  • Skip Rate
  • Starts
  • Start Rate
  • 25% Complete
  • 50% Complete
  • 75% Complete
  • 100% Complete
  • Completion Rate
  • ePVC
  • cPVC
  • Avg. Video Completion Rate

Did this answer your question?