A pixel is a small piece of code used to track an event. A pixel will "Fire" when someone loads the web page that the pixel is on.

In order to get conversion statistics in your UpRival account, you must create and generate a pixel for the offer you are promoting. A table of all pixels can be viewed by clicking on the “Audiences” tab and then selecting "Pixels". Revenue statistics will show in the middle column. You can edit or delete existing pixels from this tab, as well as get the HTML tag by clicking the corresponding icons.

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