To create a geo targeting profile, first select “Target Geography” from the conditions drop-down menu. Select the country and then the region and city that you want to target (region and city are additonal options, but not required). Click the “Add” button. Finally click the “Save and Close” button to save the targeting profile.
If the “Inverse Condition” box is unchecked, then the ad or ad group will only be served to users from that location. If the “Inverse Condition” box is checked, then the ad or ad group will NOT be served to users from that location.
When you use geo-targeting on an ad or ad group, you must have a backup ad or ad group that will be served to users that do not meet the geographical conditions you have set.
Any conditions added to the same profile will be AND conditions, meaning that all conditions must be met in order for the ad or ad group to be served. To create OR conditions, you will need to create a new targeting profile. If there is more than one profile, then all conditions in Profile 1 must be met OR all conditions in Profile 2 must be met, etc. for the ad or ad group to be served.