To make a targeting profile, first select “Target SubID” from the conditions drop-down menu. If the “Inverse Condition” box is checked, then the ad or ad group will NOT be served to pages with that SubID. To target an exact SubID, choose “Exact Match” from the drop-down menu and type in the SubID. To target a partial SubID, choose “Contains” from the drop-down menu and enter in the partial SubID.
The SubID field is case sensitive and will only match SubIDs that match or contain the same case. Click the “Add” button to add your SubID targeting condition to the ad or ad group. Click the “Save and Close” button to save the targeting profile.
When you use SubID targeting on an ad or ad group, you must have a backup ad or ad group that will be served to users that do not meet the SubID condition you have set.
Any conditions added to the same profile will be AND conditions, meaning that all conditions must be met in order for the ad or ad group to be served. To create OR conditions, you will need to create a new targeting profile. If there is more than one profile, then all conditions in Profile 1 must be met OR all conditions in Profile 2 must be met, etc. for the ad or ad group to be served.