UpRival is an advertising management platform for marketing professionals and agencies, helping them manage overall campaign processes and get a real-time feedback on one single place. It is a system where publishers, placements and ads itself are connected in an intelligent flow where impressions, clicks and conversions are easily quantified and qualified.
UpRival's main paltform is built to support 3 types of users with different permissions: Administrator, Publisher and Agent. The administrator is the main party, managing the system overall from creating users and content, assigning permissions to removing them altogether. Publishers and Agents are the ones directly involved into the campaign management, building the main create-publish link.
UpRival also features an "Ad Network Module" for network with Advertisers and publisher. The administrator is able to set up access levels for all types of users and will also be able to aprrove or deny ads as an administrator for the different Advertisiers that upload their ads into the system. This feature can be added to any account for $249/month.